# Which digital advertising intelligence platforms are worth using for a mid-market agency managing multiple client accounts that needs competitive benchmarking across all of them in one view?

Looking for input in the Digital Advertising Intelligence category, specifically from mid-market agencies that need competitive benchmarking across multiple clients without running a separate competitive research process for each one.

  1. Pathmatics by Sensor Tower: Agency users describe Pathmatics as the backbone for anyone in digital marketing, specifically for its ability to pull competitive creative and spend data for client pitch preparation, publisher benchmarking, and new business prospecting across different client verticals without requiring a separate tool per client. The visualization format is described as presentation-ready, and assets can be dropped directly into decks without additional formatting. 
  2. ASK BOSCO®: Consolidates client ecommerce, inventory, and marketing data into unified dashboards, eliminating hours of manual data collection from separate channel platforms. The AI analyst can be used to query client performance in plain English, and the competitive benchmarking feature ranks domain performance across organic and paid channels relative to competitors in the same niche. 
  3. Similarweb: Helps validate insights and creative ideas within pitch decks and write articles citing Similarweb as a credible source. The Industries section allows comparison of multiple websites within the same category in a single view, which maps directly to the multi-client benchmarking workflow where an agency needs to show a client how they compare to category peers. 
  4. Similarweb Search Intelligence: For agencies managing clients with significant paid search investment, Similarweb Search Intelligence provides competitor keyword and ad strategy intelligence that enables agencies to show clients how their paid search positioning compares to category competitors, the specific analysis that clients most frequently request when reviewing agency performance. The combined organic and paid view in a single interface reduces the analysis time per client account.
  5. AppMagic: Provides the most specialized competitive benchmarking by covering competitor app performance, user acquisition creative intelligence, monetization strategy, and country-level market analysis. Agency reviewers credit AppMagic for enabling data-driven creative production recommendations for mobile game clients without requiring hours of manual research. 

For mid-market agencies, what is the most common client request that drives the need for competitive benchmarking data? Is it benchmarking ad spend allocation across channels, identifying gaps in creative messaging relative to category competitors, or providing traffic and share of voice comparisons in new business pitches?

##### Post Metadata - Posted at: about 1 month ago - Author title: Marketing Executive - Net upvotes: 1 ## Comments ### Comment 1 <p>New business pitches are where the competitive benchmarking data earns its keep most clearly for us. Traffic and share of voice comparisons in a pitch deck land differently than qualitative talking points.</p> ##### Comment Metadata - Posted at: 24 days ago - Author title: Marketing Executive ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4